Independent Analytics Pro: advanced analytics directly in WordPress
Independent Analytics Pro is an analytics plugin designed specifically for WordPress, for anyone who wants to view statistics and reports without relying on an external analytics platform. Data is managed within the WordPress environment, and the interface is integrated directly into the dashboard.
The Pro version expands analytics capabilities with real-time reports, UTM campaigns, click tracking, form tracking, user journeys and eCommerce statistics. For online shops, professional websites and conversion-focused projects, it brings traffic, behaviour and business results together in one place.
If you are building or optimising a professional website, you can use Independent Analytics Pro alongside other WordPress administration tools to gain greater control over your project’s data and performance.
Key features
Real-time analytics
View active visitors, pages visited and main traffic sources, with data updated directly in the WordPress dashboard.
UTM campaigns
Track campaigns using UTM parameters and compare traffic, conversions and results generated by different marketing channels.
Click tracking
Track clicks on links, downloads and other links using configurable rules, without having to add tracking code manually.
eCommerce analytics
Analyse orders, sales and conversions alongside traffic sources, landing pages and campaigns on supported eCommerce platforms.
User journeys and forms
Examine browsing journeys and measure submissions from supported forms to better understand which pages and sources contribute to conversions.
Customisable reports
Organise an overview of key metrics with configurable modules, and view reports on pages, referrers, locations, devices, campaigns and links.
Who is Independent Analytics Pro for?
➜ WordPress site owners who want to view statistics directly in their dashboard.
➜ eCommerce store owners who want to connect traffic, campaigns and landing pages with orders and revenue.
➜ Marketers and professionals working with UTM campaigns, conversions, forms and click tracking.
➜ Agencies and developers looking for a privacy-focused analytics solution integrated into the WordPress ecosystem.
Pros
- Analytics dashboard integrated directly into WordPress
- Real-time reports, UTM campaigns and click tracking
- eCommerce analytics and conversion tracking
- User journeys and form tracking
- Privacy-focused approach without reliance on Google Analytics
Cons
- The more advanced Pro features are mainly intended for users who need insights beyond basic statistics
- Analytics data uses resources and database space on the WordPress site
What is included when you purchase Independent Analytics Pro?
- Independent Analytics Pro plugin in ZIP format
- Premium features included in the supplied version
- Instant download after purchase
- Updates made available by The Waffle
- Use in accordance with the licence terms applicable to the distributed software




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